Simi Deals started with a simple idea: helping Singaporeans discover worthwhile deals without having to search everywhere for them.

What began as a passion for uncovering great value has grown into a platform that reaches thousands of people every day. Along the way, we realised that behind every great deal is a business, a team, and real people working hard to make it happen.

That’s why we do more than just share promotions. We help humanise businesses by putting business owners and frontline staff in the spotlight, creating content that feels authentic, relatable, and engaging. By connecting great deals with the people behind them, we help consumers discover worthwhile finds while helping brands build genuine connections with their audience.

Today, we help consumers discover great finds while helping businesses connect with the audiences that matter most.